Product Designer · Porto, Portugal

Curriculum
Vitæ

20 years of experience designing mobile-first, data-driven products for SaaS and enterprise platforms. Specialised in scalable design systems, mobile UX strategy, and cross-functional leadership.

moreira.aj@gmail.com linkedin.com/in/arturjrmoreira behance.net/ajmoreira
In this page
01 Work Experience
02 Skills
03 Education
04 Certifications
01 — Work Experience
2025 – 2026 Mercedes-Benz.io
Product Designer
Digital innovation hub of the Mercedes-Benz Group, delivering global digital platforms.
  • Led UX and visual redesign of Power BI dashboards, improving usability and visual consistency through reusable design templates.
  • Delivered interactive prototypes to align stakeholders and accelerate decision-making.
  • Created a scalable dashboard design system documented in Confluence (typography, colour, grids, iconography).
  • Audited existing dashboards and proposed system-aligned improvements for a cohesive, modern experience.
2023 – 2025 Buildium
Product Designer / Lead UX Mobile
SaaS platform enabling property managers to manage leasing, accounting, maintenance, and communication.
  • Defined and led the mobile UX strategy for two native apps, owning the end-to-end design process.
  • Drove a 140% increase in user engagement through redesigned onboarding, maps, and request flows.
  • Established and maintained two scalable mobile design systems, increasing UI consistency by 30% and reducing development time by 12%.
  • Conducted user research, usability testing, and iterative improvements, contributing to an 8% increase in app store satisfaction scores.
  • Partnered closely with three Scrum teams to ensure seamless design-to-development handoffs.
  • Mentored junior designers, promoting best practices and design quality across teams.
2020 – 2023 TUI Group
Product Mobile Designer
TUI is a global travel and tourism company with a strong mobile-first digital strategy.
  • Led research initiatives to identify future market opportunities, increasing new client acquisition by 17% and customer retention by 32%.
  • Designed and maintained a cross-platform mobile design system, reducing UI inconsistencies by 40% on Android and 22% on iOS.
  • Ran A/B tests and analysed user behaviour to optimise conversion and engagement.
  • Built interactive prototypes to validate concepts with stakeholders and end users.
2019 – 2020 Basecone (Wolters Kluwer)
UI/UX Designer
SaaS platform for invoice and document automation, part of the Wolters Kluwer ecosystem.
  • Led UI audits and usability testing, improving task completion rates by 15%.
  • Acted as design system liaison with Wolters Kluwer, aligning product UI with enterprise standards.
  • Built and maintained an in-house design system, streamlining workflows and improving consistency.
  • Improved design handoff processes, reducing development cycles by 20%.
  • Advocated for accessibility and WCAG compliance.
2015 – 2019 Clever Advertising
Web Designer & Team Lead
  • Led multidisciplinary teams delivering high-impact, conversion-focused digital campaigns.
  • Increased conversion rates by 35% through UX optimisation, A/B testing, and mobile-first design.
  • Owned branding and UX strategy across multiple client projects.
2006 – 2015 LV Engine
Web Designer
Digital solutions focused on CRM, e-commerce, and user experience for B2B and B2C clients.
  • Designed and developed custom websites and interactive experiences across multiple industries.
  • Consulted on UI/UX best practices, accessibility, and user journey optimisation.
  • Integrated e-commerce solutions and payment gateways, ensuring seamless end-to-end experiences.
  • Delivered brand identity systems, from logos to full digital style guides.
  • Worked closely with developers and stakeholders, strengthening design-to-implementation workflows.
2004 – 2006 Various Studios
Early Career — Graphic Designer
Built strong foundations in visual design, branding, editorial, and print production within creative studios and print-focused environments.
Additional work available upon request due to NDAs — happy to walk through it on a call.
02 — Skills
Design & Prototyping
Figma FigJam Sketch Adobe XD Framer Principle Axure InVision
Visual & Graphic Design
Adobe Photoshop Adobe Illustrator Adobe InDesign Fireworks
Collaboration & Workflow
Jira Confluence Notion Miro Trello Slack Abstract Zeplin Mural
Development & Front End
HTML CSS JavaScript (basic) jQuery (basic) React (basic) Bootstrap Foundation Webflow
Mobile & Platform Tools
Android Studio Xcode BrowserStack
Research, Testing & Analytics
Maze Google Analytics Hotjar Power BI
03 — Education
2000 – 2004
Master’s Degree in Graphic Design
ESAD — Escola Superior de Artes e Design
04 — Certifications
2024
Best Talks
Abilways
2023
Google UX Design Certificate
Google
2022
UX Certification
Nielsen Norman Group
and many others…
Artur Moreira

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